Federica Marziale Iadevaia, known as Isola, is an independent visual designer based in Milan.

After graduating at Politecnico di Milano, she worked for Ginette Caron and XYcomm. In 2013 she started her collaboration with Pitis e Associati. From 2018 to 2020 she was Design Director of the studio. During this time, she has had the privilege to re-design the New Wired Italia, awarded at SPD52-2018 with the “Gold Medal” for the category “Best magazine of the year”; and the honour to re-design the New Vanity Fair Italia, awarded at SPD55-2020 with “Silver Medal” for the category “Design: Fashion and Beauty”.

Her approach is both strategic and creative, quality and solutions-oriented. Her commitment is to best tell a brand’s story, transforming ideas and dreams into powerful visual experiences.

Services
Art Direction
Visual Identities
Editorial and Print Design
Digital Design

Select Clients
Armani Restaurants
Lispi
Nobu Milano
Polifonic Music Fest
Sanacore
Stories of Italy
Temakinho
Terra Gelato

Masters
1. Pepe Mujica, for the revolution
2. James Brown, for the rhythm
3. Platone, for the art of teaching and the Hyperuranium
4. Neapolitan Music, for the tearing passion
5. Amélie Nothomb, for irony
6. Carl Gustav Jung, for synchronicity
7. Ettore Sottsass jr, for frailty and genius
8. Cinema, in all its forms, for the stories
9. Franco Grignani, for the endless reserach and the rejection of certainty
10. Mary Anning, for bravery
Sanacore
Sweets Shop, 2021
Photographer: Stefania Zanetti - Set design: Sarah Richiuso - Light: Marella Bessone
Senzatomica
Campaign to abolish Nuclear Weapons, 2021
Art Direction with Pitis e Associati - Calligraphy: Luca Barcellona
Khrisjoy / Kenzo
Polar Bear Collection, 2021
Art Direction with Pitis e Associati
Lispi
Four-poster beds, 2022
Art Direction with Mario Scairato - Photographer: Stefania Zanetti - Set Design: Sarah Richiuso - Light: Matteo Bellomo
Tempo Artigiano
Workshop Series by Giulio Iacchetti, 2021
with the Patronage of Museo Nivola - Photographer: Gaia Anselmi Tamburini
Capraestum
Goat Cheese Farm, 2021
Photo: Stefania Zanetti – Set Design: Sarah Richiuso – Light: Veronica Brunori
Tulou
Sustainable well-living system, 2022
Frizza
Dark Kitchen, 2022
Alternate Festival
Music Fest, 2020
Temakinho
Nikkei Sushi, 2022
Polifonic 2021
Music Festival
Sanacore Liquori
2020
Photo: Matteo Strocchia
Neverending Typo
Scented Candles, 2020
Photographer: Claudia Zalla – Set Design: Studio Testo
Image... Sent Image… Envoyée
Exhibition, 2021
Art Direction: Pitis e Associati
Wired Italia 94
Condé Nast, Autunno 2020
Art Direction: Pitis e Associati
Cala Maka
Beach House, 2021
A/C
Law Firm, 2020
Photographer: Claudia Zalla – Set Design: Studio Fludd
Wired Italia 75
Magazine redesign, Condé Nast, 2016
Art Director: Massimo Pitis – Creative Consultant: David Moretti – Photographer: Matteo Strocchia
Polifonic 2020
Music Festival
The Fabric That Dreams Are Made Of
Taroni Silk, Rizzoli, 2018
Art Direction with Massimo Pitis - Photographer: Laura Fantacuzzi e Maxime Galati-Fourcade
Santa
Cocktail Bar, 2020
Goodblue
Healthy fish fast food, 2018
Photographer: FT Foto
Vanity Fair Italia
Redesign of the weekly magazine, Condé Nast, 2019
Creative Director: Massimo Pitis - Art Director: Elisa Ardeni - Photo Editor: Stefano Carminati
Floristeria 2018
MDW Edition - Love You Mucho
Terraforte
Terra Moretti Holding, 2021
Art Direction: Pitis e Associati - Branding Project with Claudio Fabbro
Wired Italia 92
Condé Nast, Primavera 2020
Art Direction: Pitis e Associati
Observatory
Terrazza Martini, 2018
Wired Italia 83
Condé Nast, Inverno 17/18
Art Direction: Pitis e Associati
Wired Italia 78
Condé Nast, Autunno 2016
Art Direction: Pitis e Associati
The Magic Kiosk
2020
Ver Sacrum Journal
Stories of Italy, 2017
Aenha 20
Jungle Collection, SS 2020
PLFNC
Records Label, Polifonic, 2020
B&B Italia
The 50th Anniversary, Skira, 2016
Art Direction with Massimo Pitis - Photographer: Francesca Ferrari
La Basilica
Pizza e Cocktails, 2020
Beauty and The Beasts
Kent Monkman Catalogue, Skira, 2018
Art Direction with Massimo Pitis
Khris
Khrisjoy Journal, Issue 01, 2019
Art Direction with Massimo Pitis - Photographer: Matteo Strocchia
Juice
Smoothies Bar, 2016
Photographer: Stefano Bertoldo - Illustrator: Laura Bagnera
Coffee Room
Casamenu, 2019
Aenha 18
Mediterraneo Collection, SS 2018
Photographer: Francesco Dolfo
Floristeria 2019
MDW Edition - El cambio eres Tu
GiroPizza
Spazio Paestum, 2020
Hand-painted ceramic
Stories of Italy
2017
Art Direction with Massimo Pitis
Khrisjoy
SS 2019
Art Direction with Massimo Pitis – Photographer: Matteo Strocchia
Terra Gelato
Gelato shop, 2018
Photographer: Matteo Strocchia
Mammy Coffeeburger
2015
Polifonic 2019
Music Festival
Aenha 19
Isola Collection, SS 2019
Photographer: Francesco Dolfo