Isola is a colourful Visual Designer who lives between Milan and Naples.
She was born in southern Italy, meaning she could eat, looking at the sea and stare at the sun all day.

After graduating at Politecnico di Milano, she worked for Ginette Caron and XYcomm. In 2013 she started her collaboration with Pitis e Associati and today is Design Director of the studio. She has had the privilege to re-design the New Wired Italia, awarded at SPD52 with the “Gold Medal” for the category “Best magazine of the year“; and the honour to re-design the New Vanity Fair Italia, awarded at SPD55 with “Silver Medal” for the category “Design: Fashion and Beauty“.

As a freelancer, her approach is both strategic and creative, quality and solutions-oriented. Her commitment is to best tell a brand’s story, transforming ideas into powerful visual experiences.

She has travelled to-and-froed over the world. That’s why she started the project Buenaonda. Her biggest dream is to discover the rest of the world. One day she will!

Her sparkling and colourful design is a way to express her love for life.

Services
Art Direction
Brand Strategy
Identity and Logo
Illustrations
Editorial and Print Design
Web Design
Event Art Direction

To Better Know
She eats Gelato, Pistachio granita and Pizza marinara.
Her heroes are Pepe Mujica, James Brown and Platone.
Her greatest hit is Spaghetti al pomodoro.
Her greatest Masters are Franco Grignani and Ettore Sottsass.
She listens to Lust For Life by Iggy Pop.
Her nicknames are: Icaro, Cheeky Monkey, Kika, Chiocca and Ciccia.
Her mantra is: “How vain it is to sit down to write when you have not stood up to live." H.D. Thoreau
This is Isola
PLFNC Records
Psychedelic non-ordinary pattern design for PLFNC Records Label
Wired Italia - Revolution
Redesign of the New Wired Italia: a ‘bookazine’ on the topics of innovation, future and technology
Art Director: Massimo Pitis – Creative Consultant: David Moretti - Photographer: Matteo Strocchia
A/C Law Firm
Art Direction and Brand Strategy for a Law Firm based in Rome, Milan and Madrid
Photographer: Claudia Zalla – Set Design: Studio Fludd
Polifonic 2020
Art Direction and Brand Strategy for a Music Festival in the South of Italy
Santa Goodness Bar
Art Direction and Brand Strategy for a Paestum's tiny Cocktail Bar
Suite Nina
Art Direction and Brand Strategy for a cozy B&B in the wonderful salentine city of Lecce
Goodblue
Branding for the first Healthy Fish Fast Food in Milan
Photographer: FT Foto
Vanity Fair Italia
Redesign of the weekly magazine directed by Simone Marchetti
Creative Director: Massimo Pitis
Alternate Festival
Art Direction and Identity for a Music Festival in the South of Italy
Khrisjoy
Art Direction for a contemporary fashion brand whose specialty is the puffer jacket
Art Direction with Massimo Pitis - Photographer: Matteo Strocchia
Wayeröb
Brand Identity for a luxury knitted underwear
La Basilica
Art Direction and Identity for a Pizzeria in Paestum, inspired by the ancient drawings of the Basilica
The Magic Kiosk
Art Direction and Brand Strategy for a Kiosk in Padova
Coffee Room
Invitation Card for a special event powered by Casamenu, hosted by Via Palermo
Floristeria
Art Direction for the MDW18 Festival Edition "Love You Mucho"
Wired "Lavoriamo Insieme"
Design of a ‘bookazine’ on the topics of innovation, future and technology
Art Direction: Massimo Pitis
Floristeria "El cambio eres tu"
Art Direction and Brand Strategy for the MDW19 Festival Edition
GiroPizza
Pizza plates designed for Spazio Paestum. Hand-painted ceramic
Stories of Italy
Art Direction and Brand Strategy for a brand specialized into self-handling pieces connected with traditional Italian craft
Art Direction with Massimo Pitis – Photographer: Claudio Fabbro
Khrisjoy
Art Direction and Brand Strategy for a contemporary fashion brand whose specialty is the puffer jacket
Art Direction with Massimo Pitis – Photographer: Matteo Strocchia
Terra Gelato
Art Direction and Brand Strategy for an artisanal Gelato Shop in Milan
Photographer: Matteo Strocchia
Mammy Coffeeburger
Art Direction and Brand Strategy for a Burger Bar in Milan
Polifonic 2019
Art Direction and Brand Strategy for a Music Festival in the South of Italy
Aenha Swimwear
Pattern Design for the Isola Collection Spring/Summer 2019
Photographer: Francesco Dolfo
Floristeria Observatory
Art Direction for the MDW2019 Special Edition, hosted by Terrazza Martini in Milan
Juice
Art Direction and Brand Strategy for a small Juice Shop in Milan
Photographer: Stefano Bertoldo - Illustrator: Laura Bagnera
Aenha Swimwear
Brand Strategy for a Contemporary Beachwear, Surfbikini & Active Brand
Photographer: Francesco Dolfo
Beauty and The Beasts
Book Design for Kent Monkman Catalogue
Art Direction with Massimo Pitis - Photohgrapher: Matteo Strocchia
Wired Italia - Il mondo nel 2018
Design of a ‘bookazine’ on the topics of innovation, future and technology
Art Director: Massimo Pitis - Photographer: Mattia Balsamini - Set Design: Studio Fludd
Vanity Fair Italia
Redesign of the weekly magazine, directed by Simone Marchetti
Creative Direction: Massimo Pitis
A/C Studio Legale
Art Direction and Brand Strategy for a Law Firm based in Roma, Milan and Madrid
Photographer: Claudia Zalla – Set Design: Studio Fludd
Aenha Swimwear
Pattern Design for the Jungle Collection Spring/Summer 2020
GoodBlue
Brand Strategy for the first Healthy Fish Fast Food in Milan
The Long of Design in Italy
Art Direction and Book Design for the 50's Anniversary of B&B Italia
Art Direction with Massimo Pitis - Photographer: Matteo Strocchia
Floristeria Tropical Power
Art Direction and Brand Strategy for the MDW17 Festival Edition
The Fabric That Dreams Are Made Of
Art Direction and Book Design to tell the story of wonderful Taroni Silk Factory
Art Direction with Massimo Pitis - Photographer: Matteo Strocchia
Wired Italia - Artificial Influencer
Design of a ‘bookazine’ on the topics of innovation, future and technology
Art Director: Massimo Pitis - Photographer: Matteo Strocchia
Aenha
Brand Strategy for a Contemporary Beachwear, Surfbikini & Active Brand
Shaker Bubble tea
Pattern Design for a small Bubble Tea Shop in Milan
Bonito
Art Direction and Brand Strategy for a Nikkei Restaurant in Milan
Photographer: Stefania Bertoldo - Illustrations: Laura Bagnera
Visionary Dictionary
Book Design for the first monography on the work of Beppe Giacobbe
Art Direction with Massimo Pitis - Photographer: F38F
Observatory
Art Direction and Identity for an exclusive event powered by Floristeria at Terrazza Martini in Milan
PLFNC RECORDS
Art Direction and Identity for a records label powered by PLFNC
Khrisjoy
Book and Pattern Design for Khris Journal
Art Direction with Massimo Pitis
Floristeria
Art Direction and Brand Strategy for the MDW17 Festival Edition
Tom. The ordinary market
Brand Identity re-design
Photographer: Stefania Bertoldo
Vanity Fair Italia
Pattern Design for the Opener Pages of the New Vanity Fair Italia
Khris Journal
Art Direction and Magazine Design for the first number of Khris Journal
Art Direction with Massimo Pitis