Federica Marziale Iadevaia, known as Isola, is an independent visual designer based in Milan.

After graduating at Politecnico di Milano, she worked for Ginette Caron and XYcomm. In 2013 she started her collaboration with Pitis e Associati. From 2018 to 2020 she was Design Director of the studio.

She has had the privilege to re-design the New Wired Italia, awarded at SPD52 with the “Gold Medal” for the category “Best magazine of the year”; and the honour to re-design the New Vanity Fair Italia, awarded at SPD55 with “Silver Medal” for the category “Design: Fashion and Beauty”.

Her approach is both strategic and creative, quality and solutions-oriented. Her commitment is to best tell a brand’s story, transforming ideas into powerful visual experiences.

Services
Art Direction
Brand Identity
Logo Design
Editorial and Print Design
Web Design
Illustration

Select Clients
Armani Restaurants
Barmare
Casamenu
Floristeria
Goodblue
Lispi
Nobu Milano
Polifonic Music Fest
Sanacore
Stories of Italy
Terra Gelato
Wayerob

Masters
1. Pepe Mujica, for the revolution
2. James Brown, for the rhythm
3. Platone, for the art of teaching and the Hyperuranium
4. Neapolitan Music, for the tearing passion
5. Amélie Nothomb, for irony
6. Carl Gustav Jung, for the synchronicity
7. Ettore Sottsass jr, for frailty and genius
8. Cinema, in all its forms, for the stories
9. Franco Grignani, for the endless reserach and the rejection of certainty
10. Mary Anning, for bravery
This is Isola
Sanacore
Liquori, 2020
Capraestum
Goat Cheese Farm, 2021
Photo: Stefania Zanetti – Set Design: Sarah Richiuso – Light: Veronica Brunori
Polifonic 2021
Music Festival
Sanacore
Dolci, 2020
Photographer: Matteo Strocchia
Cala Maka
Beach House, 2021
Wired Italia
Il vero volto della Cina, N°94 - Autunno 2020
Art Direction: Massimo Pitis
Neverending Typo
Stories of Italy, 2020
Photographer: Claudia Zalla – Set Design: Studio Testo
The Magic Kiosk
2020
PLFNC
Records Label, Polifonic, 2020
Wired Italia
Magazine redesign, Condé Nast, 2016
Art Director: Massimo Pitis – Creative Consultant: David Moretti – Photographer: Matteo Strocchia
A/C
Law Firm, 2020
Photographer: Claudia Zalla – Set Design: Studio Fludd
Polifonic 2020
Music Festival
Santa
Cocktail Bar, 2020
Suite Nina
Bed and Breakfast, 2020
Vanity Fair Italia
Redesign of the weekly magazine, Condé Nast, 2019
Creative Director: Massimo Pitis - Art Director: Elisa Ardeni - Photo Editor: Stefano Carminati
Goodblue
Healthy fish fast food, 2018
Photographer: FT Foto
Alternate Festival
Music Fest, 2020
B&B Italia
The 50th Anniversary, Skira, 2016
Art Direction with Massimo Pitis - Photographer: Matteo Strocchia
La Basilica
Pizza e Cocktails, 2020
Beauty and The Beasts
Kent Monkman Catalogue, Skira, 2018
Art Direction with Massimo Pitis - Photohgrapher: Matteo Strocchia
Observatory
Terrazza Martini, 2018
Khris
Khrisjoy Journal, Issue 01, 2019
Art Direction with Massimo Pitis
Bonito
Nikkei Restaurant, 2017
Photographer: Stefania Bertoldo - Illustrations: Laura Bagnera
Coffee Room
Casamenu, 2019
Floristeria 2019
MDW Edition - El cambio eres Tu
GiroPizza
Spazio Paestum, 2020
Hand-painted ceramic
Stories of Italy
2017
Art Direction with Massimo Pitis – Photographer: Claudio Fabbro
Khrisjoy
SS 2019
Art Direction with Massimo Pitis – Photographer: Matteo Strocchia
Terra Gelato
Gelato shop, 2018
Photographer: Matteo Strocchia
Mammy Coffeeburger
2015
Polifonic 2019
Music Festival
Aenha
Isola Collection, SS 2019
Photographer: Francesco Dolfo
Floristeria Observatory
TerrazzaMartini, 2019
Juice
Smoothies Bar, 2016
Photographer: Stefano Bertoldo - Illustrator: Laura Bagnera
Aenha
Mediterraneo Collection, SS 2018
Photographer: Francesco Dolfo
Wayeröb
2018
Wired Italia
Il mondo nel 2018, N°83 - Inverno 2017
Art Director: Massimo Pitis - Photographer: Mattia Balsamini - Set Design: Studio Fludd
Vanity Fair Italia
SPD55 Silver Medal for the category “Design: Fashion and Beauty“
Creative Direction: Massimo Pitis
Visionary Dictionary
Lazydog Press, 2016
Art Direction with Massimo Pitis - Photographer: F38F
Aenha
Jungle Collection, SS 2020
Floristeria 2017
MDW Edition - Flower Power
Khrisjoy
FW 2019
Art Direction with Massimo Pitis - Photographer: Matteo Strocchia
The Fabric That Dreams Are Made Of
Taroni Silk, Rizzoli, 2018
Art Direction with Massimo Pitis - Photographer: Matteo Strocchia
Wired Italia
Artificial Influencer, N°85 - Estate 2018
Art Director: Massimo Pitis - Photographer: Matteo Strocchia
Aenha
2017
Shaker
Bubble Tea, 2018
Tom.The Ordinary Market
American Bar, 2018
Photographer: Stefania Bertoldo
Floristeria 2018
MDW Edition - Love You Mucho